In order to be competitive, every business in this day and age absolutely needs to have a high quality website. You only have 7 seconds to make your first impression, and in an era of short attention spans and countless competitor sites, effective web design is more important than ever.
Your website needs to visually represent your company in a positive way, but web design encompasses so much more than than just the visual element. An enormous amount of strategy and planning takes place behind-the-scenes in order to develop and define a site’s user interface and user experience, which are the driving forces behind the success of the design itself.
It’s also crucial that your website is mobile-friendly, responsive, and fast-loading to ensure that it is easy to access and use, and shows up in all major search engines.