There’s been a significant increase in the popularity in infographics as a whole, but with that popularity, there has also been an increase in the volume of infographics being created and shared.
One way to stand out above and beyond your competitors and appeal to your audience on a new level is to create a video or interactive infographic.
These methods are extremely effective in delivering your marketing message by giving your audience a more fluid experience in the story. Even large companies like Google, RSA, and TED Talks have utilized interactive and video infographics in the past.
Explainer videos are also a popular marketing trend, which opens the door to opportunities to promote your content on new platforms such as YouTube, Vimeo, etc.